I did not catch this deal when I first went through the CVS flyer, but it is a good one. This week if you buy 3 Hallmark cards you will receive $3 in ecbs. I did it today and was able to get the $3 ecbs on the $.99 cards. That equals free cards. The limit in my area is 5 (meaning 15 $.99 cards), but I hear some areas the limit is only 1 (meaning 3 cards). So check and see what the limit is in your area and stock up on cards. FYI, this works for any Hallmark cards (not just .99 cards), but of course more expensive cards will not be free.