First of all, scan your card at the coupon machine when you go to CVS. I have read reports of people receiving coupons for $5/$30 and some people getting $5/$15.
Crest Pro Health Enamel Care is priced at $3.49 receive $3.49 in ecbs
There are $1 coupons from a February Red Plum insert and also $1 coupons from the P&G Year in Savings coupon book (if you were able to get this). So this item is either free this week or a money maker.