ECB = Extra Care Bucks which is basically CVS money. The way to maximize it is to use ecbs from prior weeks on items which are producing ecbs this week. That makes your out of pocket little or nothing.
2 Day Sale Items (Sunday and Monday Only):
CVS Brand transparent tape $1.49, get $1.49 ecbs = FREE, Limit 3
Caliber Pencils (think back to school) .99, get .99 ecbs = FREE, Limit 3
All Week Specials:
CVS Pantiliners .89, get .89 ecbs = FREE, limit 1
Dawn Dish liquid 2/$2, get back $1 in ecbs. I have a $.50 coupon from the Home Made Simple Mailer and from the P&G Year in Savings Booklet, so FREE for me.
Select Post Cereals 3/$10 get back $5 ecbs
Use 3 $2 coupons from here and pay $4, get back $5 = $1 Money Maker
You may have other Post cereal coupons you want to use.
This is what my list looks like. Currently I have $12 in ecbs.
3 Transparent Tapes = $4.47
2 Pencils = $1.98
1 pantiliner = .89
2 Dawn Dish Soaps = $2
3 Post Trail Mix Cereals = $10
Total before coupons = 19.34
2 - .50 Dawn coupons = $1
3 - $2 Post coupons = $6
Total Coupons used = $19
Out of Pocket = .34 + tax and I will get back a total of $13.34 in ecbs, so I will make $1 on this trip and walk out with a bunch of stuff.